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This generally shows by her active contribution as a speaker in a various conference, forum and another similar kind of session. But, within the rise of her fashion empire, she truly nailed the brand image things. Which where she was even modeled for all the Nasty Gal Vintage product catalog on Ebay. #1 Build an Empire = Personal Credibility and ImageĪmoruso’s high involvement at first probably an accident. This is the lesson you can learn from her failure, this will reveal why a loss isn’t always a lose. If you keen to know more about her aspiring journey, you might be interesting to read this article. A year before she finally need to give up the company she built from scratch. Finally, Nasty Gal was bought by English Fashion Retailers BooHoo Group.Īmoruso herself actually already stepped down from her position as the CEO of Nasty Gal in 2015. Even after her mega business retailer Nasty Gal filled the bankruptcy last year.

You’ll need to stay on this article to find it how actually the ultimate famous Sophia Amoruso stay slays. That quote might look cliche when you read it but trust us Girls. Hopefully we’ll find more tips on getting our businesses off the ground.There are secret opportunities hidden inside every failure.”

Though she may have taken a step back, she’ll continue to head the creative and marketing teams as well as working on expanding stores and, of course, following up with a second book. Not to worry, this doesn’t mean the end of Sophia’s days at Nasty Gal. I wasn’t sure if the day would come that I was 1000% certain that my role would evolve the way it has (and it has) or that Sheree would be as incredible of a partner to me as she has. Sophia says, “When I hired Sheree Waterson a year or so ago, I hired a CEO. Here is where former Lululemon’s chief product officer Sheree Waterson comes in. Sheree Waterson (left) takes over from Sofia Amoruso (right). After serving the company as its CEO for eight years, Sophia announced yesterday on the Nasty Gal blog that she is ready to pass on her crown. Despite the title of her memoir, #GirlBoss, Sophia Amoruso is sadly no longer the Head-Beezy-in-Charge at Nasty Gal.